Sweet Launch Success
Seattle Chocolate Company turned to Duo PR to help raise their national profile and support the launch of its new premier chocolate line, jcoco. Partnering with celebrity chef Amanda Freitag, we orchestrated a splashy NYC media event coupled with a social give-back campaign. The media event drove instant coverage for jcoco among top tier press, boosted brand familiarity for new chocolate line and reinforced existing awareness for Seattle Chocolate Company as a whole. Media and consumers also ate up the social push, helping secure more than 1,000 servings for the partner food bank.
Going Nuts for PR!
Sahale Snacks came to Duo PR to help promote consumer awareness and grow national demand for its innovative nut blends. In just a year, Duo PR has secured more than 45 million impressions in key trade and consumer press. Key trade hits were placed in Grocery Headquarters, Today’s Dietitian, Gluten Free Living, and Gourmet News, with consumer and business story love spanning Forbes, Health, HGTV, Every Day with Rachel Ray, Fitness, Dr. Oz’ The Good Life, Good Morning America and more.
Dear Seattle, Love Zara
When Zara set to open its Seattle doors in February 2014, the fast-fashion retailer turned to Duo PR to manage all grand opening publicity, plus coordinate an incredible preview event reserved for but a few select cities. We delivered. Zara features appeared in all major Seattle media outlets, and the “Dear Seattle” opening party was the hottest ticket and dubbed by Seattle Met as “that night when everything mattered.” More than 1,000 hand-selected guests attended the stylish event to welcome the new store and shop like crazy.